How we work

Our editorial and verification policy

What each price label means, where the facts come from and how paid placement is marked.

Who is responsible

Machiavelli Marketing L.L.C operates newyeardubai.ae. Our job is to make venue offers and New Year’s Eve planning easy to understand, to date every fact and to correct what is wrong. This guide is not an official channel for city announcements.

The season this guide covers is 31 December 2026, welcoming 2027. Titles call it NYE 2027. Where a year alone could confuse, we print the full date.

What “Confirmed with the venue” and “Guide price” mean

Confirmed with the venue appears on a listing only after the venue has confirmed its New Year’s Eve offer to us in writing: the package details, the entry price, the booking contact and the suitability information. The date of that confirmation is shown next to the label.

Guide price means the venue has not confirmed its final New Year’s Eve package yet. The figure is a starting price to plan with, and the dishes shown come from the venue’s regular menu. Ask the venue for the menu, the timings, the deposit and your total before you book.

A verification label does not reserve seats or fix availability for a future enquiry. Ask the venue to confirm your party’s ages, the final total, taxes and fees, drinks package, exact seating, deposit and cancellation terms before paying. Where a table’s fireworks view matters, confirm the view from that table rather than relying on the neighbourhood or a venue photograph.

“From” means the lowest displayed entry package, not that every seat or package costs that amount. We do not describe a waitlist or an enquiry as a completed booking.

Open listings

An open listing is a venue we have not spoken to. It is on the site because it advertised a New Year’s Eve offer last season or has announced one for this season. It has not paid to be here and it has not asked to be here. A listed venue is different: it has a listing package with us and its green button opens a chat with the venue itself.

Where the facts come from: the venue’s own published pages, read by us on the date we add the listing. A price is always printed with its season and its source. “This New Year’s Eve” is what the venue has announced for 31 December 2026. “Last New Year’s Eve” is the price for 31 December 2025, from the venue’s own page or from a paper we name.

We print the unit and the conditions the way the source prints them: a minimum spend stays a minimum spend, and a price with no stated unit gets none from us. Where the only figure is unclear, we print no price. A sentence about a fireworks view appears only in quotation marks, as the venue’s own words.

An open listing has no photos, no “Promoted listing” label, no availability status and no button to the venue. Where it shows a logo, that is the venue’s own logo, taken from the venue’s website. It does not mean the venue works with us. Its green button opens a chat with us. We reply with what we know, and we point you to venues that take enquiries now.

Is it your venue? You can claim the listing and add your photos, your own New Year’s Eve offer and a WhatsApp button that comes straight to you: see the listing packages. To have a listing changed or removed, send a WhatsApp message to +971 58 594 7693. We take a listing down when its venue asks.

City arrangements and source dates

For transport, road closures, fireworks programmes and access rules we go first to the authority, the attraction or the organiser responsible. Where the only source is a newspaper, we name the paper. Each guide lists its sources and says what each one was used for.

Last season’s facts carry their date, 31 December 2025. They help you plan, but they are not the timetable for 31 December 2026. Where a source describes a plan made before the night, we write it as a plan. Until an organiser announces this season’s programme, the page says so.

Public viewing does not mean free entry, a reserved space or a clear line of sight unless the organiser says so. A venue’s dinner offer tells you nothing about roads or access around it.

The date a page says it was updated is the day its content last changed, or the day we last checked its facts against their source. An old source does not become a new announcement because we looked at it again.

Paid listings and promotional placement

Venues can pay a flat seasonal fee for a listing and, depending on their package, for priority placement or extra promotion. newyeardubai.ae charges no commission on guest bookings.

Priority placements are labelled Promoted listing. The label marks a paid package, not a quality ranking. The Best experiences row at the top of the homepage is one of these paid placements: it holds up to five venues a season, each carrying the same label. A guide that names a listed venue says it is a promoted listing. Commissioned promotional features are identified as sponsored.

A paid package can change how prominent a venue is. It does not put a venue in a category it does not fit, change its area, give it a fireworks view or make it the best choice for every guest. Read each comparison together with the venue’s offer, your group’s needs and the label.

Promotional features are paid for. They are not reviews, and we may not have eaten there. We do not invent visits, ratings, guest reviews, availability, scarcity or audience figures. A venue that pays for placement carries the “Promoted listing” label. An open listing carries the “Open listing” label.

Photos, comparisons and availability

A venue’s photos show the venue or the offer it sent us. A photo does not show where your table is or what you will see from it on the night.

Category pages help you compare one kind of night: a budget, a type of venue or an area. Where a category has no listed venue, the page says so, shows open listings where we hold them and offers to look for a table. It never suggests that we hold tables there.

Enquiry counts measure taps on the site. They do not prove that a guest booked or attended. The venue packages page explains what a performance report includes.

Corrections and updates

To report a correction, email viralapp@hotmail.com or message us on WhatsApp +971 58 594 7693. Send the page link, the detail that is wrong and, where you have one, an official source or the venue’s own confirmation. We check it and update the page when the correction holds.

Do you run a venue? See the listing packages, or contact us with a change to your listing. For a booking you have already made, write to the venue. See about the guide and our privacy notice.

Last updated: 25 October 2026.